“The task of leadership is not to put greatness into humanity, but to elicit it, for the greatness is already there.”
~ John Buchan ~
Do you head a corporation that’s struggling with its brand image? Do you need a sure-fire solution to increase sales now?
Here’s a story about how one company invested in a professional leadership motivational speaker and increased sales by 10 percent in just six months.
Ginny Benson was the HR manager of a software company that employed around 200 people. Software sales were below expectations for the first and second quarter and the company was looking to downsize.
Ginny knew that the first job cuts would be in the sales department, which employed smart, young, dynamic individuals with never-ending enthusiasm but not much experience. The company had invested a lot in building their brand identity, and Ginny, with over 15 years experience, felt that many of the new sales team members didn’t have a solid understanding of the corporate vision and brand to reflect in their sales meetings with clients, which resulted in their low sales figures.
She urged top leaders to invest in a speaker and give the sales team another chance. Management agreed, and a seasoned speaker was hired.
After conducting in-depth research and interviews, the speaker came up with a 6-month plan that included leadership training, improving brand perception, and sales training.
Here are the top 3 reasons why hiring a professional motivational speaker helped increase sales by 10%:
- Helped bridge the gap. Every corporation has a vision, but trickling that vision down to all levels of the organization is critical. After consulting with top executives, management, and the sales team, the speaker discovered that there was a huge disconnect between what top leaders thought the company’s brand identity and vision was and what the sales team perceived it to be. The leadership training sessions focused on bridging the gap so that everyone was on the same page.
- Provided necessary tools. The speaker not only helped the sales team gain a clearer understanding of the corporate brand but also provided leadership development tools and resources on how to convey that brand identity to clients. Aligning the corporate brand identity with what clients wanted to hear helped to improve the clients’ perception of the brand image, opened up communication, and left less room for doubts.
- Got the team to clinch the sale. Quiet confidence speaks volumes. Any body language expert knows that what you don’t say matters most. Top management noticed that with newfound knowledge and tools the company’s sales team exhibited increased levels of confidence in not only clinching the deal but also gaining valuable customer feedback to fine-tune the brand image according to client expectations.
Ginny knew that experienced motivational speakers are professionals who are worth their weight in gold. Although the year-end bonus and the accolades she received from top leaders for her smart thinking mattered, Ginny’s biggest source of satisfaction came from the fact that she had played a part in saving quite a few jobs.
Does your sales team need help communicating your brand identity to clients? Hire a professional corporate speaker to help them out.
Talkback: For your company’s brand identity to be effective, it must be understood by every employee. How do you communicate your corporate brand identity across all levels of your organization? Leave a comment and let us know what has worked for you!