Are you asking yourself the question, “How do I increase visibility at work?” If you’re not, you should be. According to executive coach Joel Garfinkle, increasing your visibility and getting known in your organization is critical to landing the promotion you want, getting others to value your work, and getting ahead in your career.
So how do you judge if you’re visible enough or not? Here are three warning signs to help you determine whether you need to work on being more visible:
Warning #1: You pay no attention to branding.
Branding or creating a unique identity for yourself is crucial. Without creating your personal brand it can be incredibly difficult to stand out. Let’s face it: Your firm may be saturated with talented people just like you doing the exact same thing. So how do you stand out? Identify the key areas that you shine at and become known as an “expert” in those areas in your firm. By doing this you can very easily become the first person people go to when they need help in that area. This helps increase your visibility at work.
Warning #2: You’re afraid to take risks.
Do you speak up in meetings? Do you hold back at expressing an innovative idea you have for a new product? If you’re more comfortable taking on a passive role—staying in the safety of your comfort zone and hiding in the shadows while others take the limelight—don’t be alarmed if they’re the ones who land promotions and get ahead of you at work. To increase visibility you must be willing to take a risk. That means not being afraid to share your ideas and take responsibility for new tasks.
Warning #3: You rarely talk to senior executives.
Do you hang around the water cooler with your co-workers and have lunch with the same people every day? Do you ever try to strike up a conversation with upper-level management or attempt to get them to know you? Well, that’s definitely warning sign number three. Associate with people whom you aspire to be like and show them the value you provide to them. Try to get to know your boss’s boss and volunteer for opportunities that will give you a chance to interact with those above you.
To read a case study on how a senior director at a large corporation increased his visibility at work to get the promotion he wanted, head over to a recent blog post I wrote titled: Stand Out! Seven Ways to Increase Your Visibility at Work.
To learn how to use visibility along with perception and influence to get ahead in your career, read my new book, Getting Ahead: Three Steps to Take Your Career to the Next Level.
“Your premium brand had better be delivering something special, or it’s not going to get the business.”
~ Warren Buffett ~
What’s the one quality that can help you stand out in front of your co-workers and top management?
If you answered “branding,” you’re a step ahead of the rest. Branding yourself sets you apart from the competition and gets you noticed.
What does branding do for your career? Building a brand allows you to project yourself as the absolute best at what you do. This establishes you as an expert in your area of expertise, proving your worth to your organization.
You can start building your own brand to gain more visibility in three easy steps:
- Identify your strong qualities and what skills come easily to you.
You might have a knack for making presentations or perhaps your technical skills and know-how far surpass those of your colleagues. Letting people know what you are good at is the first step in building a brand that will get you noticed by your superiors.
- Don’t be afraid to tell senior management and your boss about your unique talents.
If you know you can handle a product launch presentation with confidence, volunteer to lead the team. Being proactive and letthing your boss know he or she can count on you is an important aspect of brand building.
- Establish yourself as the go-to person for a particular task.
Instead of being a Jack or Jill of all trades and known for none, build your brand to reflect 2-3 things you do extremely well. The more focused your skill sets, the more “expert” visibility you’ll gain.
Once you gain visibility, you need to keep track of your successes so you get the credit you deserve. To learn how to keep your peers from getting the credit you worked so hard for, read this guest blog post I wrote for Bret L. Simmons: Don’t Make Your Work Look Too Easy.
Brand building is just the first step to becoming more visible at work. If you seriously want to get ahead you need to build perception, visibility, and influence. The exact formula is revealed in my latest book. Order Getting Ahead: Three Steps to Take Your Career to the Next Level now!