“Life is a succession of lessons which must be lived to be understood.”
~ Helen Keller ~
Client Stephanie asks: I’m really disappointed! I paid a lot of money for a business career development program. It promised to give me all the knowledge I needed to really move my career forward. Then I invested all this time and effort. And I really haven’t seen any results at all. I feel cheated.
What should I look for in career development programs, so I can really see my business career take off?
Coach Joel Answers: First, you need to set realistic expectations for all business career development programs. They are not the be all and end all of career advancement. They can play a key role in growing your skills and knowledge, but they have limits.
Typically they give you knowledge and skill sets, but they don’t always tailor the class to your needs. Nor do they analyze your progress in a real-job way or give you opportunities to implement what you’ve learned.
Even after the course you need to practice implementation, gain visibility and influence, and work with your boss to find places to put your new skills into practice.
Assuming you are doing everything right, here are some valuable keys to uncover strong business development programs—programs which might help with your career growth.
1. Not all programs address the same thing. Some focus on new graduates and helping them find jobs or learn about career opportunities in different businesses. So if you’re just out of college, these may be great programs for you.
If you are further down the experience path, these programs will not move your career along. So as you investigate a program, ask who its intended participants are. What are the specific skills, knowledge, abilities they will teach?
2. Evaluate your own career goals. Stephanie, look at the current skills you have and the areas you need to improve. Will this particular career development program address the weak areas you want to strengthen?
Don’t hesitate to call the school or company offering it and ask in depth questions. This is your time and money. You need to see that it profits you.
3. Will you get knowledge or application? Simple book learning or even audio or video learning can only take you so far. Do you have a chance to apply what you learn? Do you have interaction with other employees, role playing, modeling and other ways to practice your new found skills?
4. How much feedback will you get? Sometimes we cannot see our weaknesses. We might think we are being direct. Others may see it as an attack. Will your business career development program give you the kind of feedback that will be meaningful to you?
Stephanie, you may find your career needs more individual attention than a career development program can give you. At times you’ll get more rapid advancement through a mentoring program or a coaching program.
Your business may also have a strong career development program you are not familiar with. It may let you try out different areas in the company. It may help you work on new skills, find new opportunities to grow, and give you frequent feedback. Check with your boss or HR department.
5. Look at the credentials of the business offering the career development program. Do they have a history of success? Can you talk to other graduates and learn the strengths and shortcomings they found in the program? Are they well known?
Do they have books, articles, or other resources you can review for free? Then you can see their philosophy, teaching style, and content. You can see if it will be a comfortable fit for you.
Stephanie, I know it hurts to feel you’ve wasted your money. However, every experience can be a learning experience. Now you know what to look for in strong business career development programs.
When you search again, you will have the fundamentals necessary to make a good investment choice.
If you are uncertain whether a career development program would help you advance at this stage in your career, contact Joel. He will help you see the best path for you to use to advance your career.
Talkback: How have you invested in business career development? Have you used a program you thought was effective… or not very effective?
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