“Heroes must see to their own fame. No one else will.”
~ Gore Vidal
Nathan felt it was time to raise his visibility. He knew he needed this just to keep his job in a tight market. He especially needed to get recognition if he hoped to advance. But no one likes a show-off or a know-it-all. So Nathan struggled with how to accomplish good self-promotion in the workplace without coming off in a negative way?
He decided to use three simple ways to let other in the workplace know of his good work. It’s self-promotion without sounding like your tooting your own horn.
1. Share your accomplishments
You’d love to have your work speak for itself. After all, it’s good work. But merit is determined by people— by human judgement. That’s a blend of information, viewpoint, and emotional filters. In order for the person who determines merit to appreciate your work, several things have to happen, including sharing of your accomplishments.
- They have to know about the work.
- They have to know that YOU did the work
- They have to understand the time, effort, intelligence, and skills it took to accomplish the job
- They need to see how it benefits the company
They can’t get all this by osmosis. Someone needs to at least get them the “Cliff’s Notes” of your involvement in the job. You can do that several ways
- Send a brief report to your boss or the influencer about the job. It could be in the form of a question. “I did this, and this and this…am I on track? What would you like next?”
- Ask a mentor or senior in your organization to publically or privately pass on recognition of your accomplishments.
- Request a co-worker write a letter of recommendation about your efforts on the task.
2. Make your competence visible
Nathan read that studies show it’s not the most competent that gets promoted, it’s the most visible. No one likes a boss that is less competent than they are. It’s not good for you or for the company. In self-defense, Nathan needs to have his competence shine. Decision makers need to know of your abilities.
- Speak up in meetings
- Offer to present material
- Check with your boss or others and share what you are working on
- Come to your review process prepared to show and explain your part in the work and in strengthening the company’s bottom line
3. Educate others on your value
When you promote others, you often promote yourself as well. Nathan has been producing excellent results for his company. But he had not done a very good job of self-promotion. He hadn’t been sharing wins and accomplishments in his workplace.
He decided to write an email that outlined five specific things his team had done in the past month. He made sure each point had measurable results. He said, “I’m very proud of the work this team has done and wanted to take a moment to highlight their accomplishments.”
Notice it does not look like self-promotion since Nathan is giving accolades to his team. Yet it still reflects well on him.
The CTO wrote back, “Thanks for pointing this out and congratulations to the team. The quiet success of these accomplishments from you and your team has not gone unnoticed. The CEO and senior leadership were much appreciative.” He encouraged Nathan to keep them informed about their work and the value they bring. The CTO recognized that sometimes work that goes well goes unnoticed, yet, he said, “It is important we educate the business on the value we bring.”
Self-promotion, well done, can build your visibility and lead to advancement. It helps management do a better job of recognizing who are their truly skilled workers. It also helped Nathan feel more valued and gain more satisfaction from his job.
If you need to increase your visibility and promote yourself in your workplace, first evaluate your visibility.