“You can have results or you can have excuses. However, you cannot have both. What’s it gonna be?”
~ Stephen Luke
Client Jill Asks: “I just don’t get it. I put in longer hours than anyone in my department. I come to every team meeting and propose at least one creative, new initiative. But I’m just not getting through to anyone. No one notices how hard I work, and no one seems particularly interested in my ideas. And I’m sure not getting any face time with C-level managers. I know I’m missing something here. What is it?”
Coach Joel Answers: You’re focusing on the wrong thing. You’re a creative person, so it’s natural that you would focus on the creative part of your business—coming up with new ideas in your workplace, developing unique strategies for your company and your clients. But how are you presenting those? You keep trying to impress people with how creative you are. What you need to do is speak about your ideas in terms of results. Impress them with your outcomes, not your talents or your work ethic.
An article in the Harvard Business Review indicates that 69% of US employers judge their employees’ performance by what they accomplish rather than the hours on their time log. Many companies are removing the barriers of work time and place in order to retain top talent. Employees have the freedom to work when and how they want, as long as they are achieving their productivity goals. (Galinsky, November, 2012.) So let’s shift your focus from ideas to results. Here’s a four-point plan I recommend.
- Be results-driven. When you present a new idea to your boss or your team, state the idea in just a sentence or two. Then go immediately to results. How much revenue will your strategy generate? How will it reduce expenses or improve client services? Give them specific numbers.
- Give them a by-when. Tell them who’s going to do what and when it will be completed. Nothing can tarnish your shining reputation more than not finishing the job, even if you have to be satisfied with less-than-fabulous results. A runner would always rather finish the race, even if she comes in last, rather than drop out halfway through.
- Consistently exceed expectations. If you present an idea and you get the green light from your boss or upper management, go the second (and third) mile to do even better than you said you would. For example, if your boss would be happy with an 8% or 9% increase in client satisfaction numbers, but you know you can bring it in at 10%, promise 8% and then go for 10%. Under-promise and over-deliver.
- Act like a winner. Believe in your ideas and be confident when you present them. Don’t apologize. Act as if it’s already a done deal. Use confident language. Say “when,” not “if.” Avoid words like “maybe,” “possibly,” or “perhaps.” When you believe in yourself, your confidence will expand and you’ll find that others will begin to believe as well.
If you change your emphasis from ideas to results, I promise you’ll get a dramatically different result for yourself as well.