“The power of visibility can never be underestimated.”
Zachary Asks: You’ve seen a lot of people climb the ladder of success. And probably some fall back down it. In all that time, what’s the one thing people should know… but probably don’t… that would have the greatest impact on their career?
Joel Answers: Great question Zachary. We’ve been programmed that those who work hardest get ahead. But we look around and see that isn’t necessary so. We’ve also been told to dress for success, to be a team player, to communicate well, and to network.
All these things are important. They are an essential foundation to produce success. But you can do all these things and still feel you have somehow missed the growth trajectory you expected.
In my opinion, the real key that takes your strengths of hard work, communication, and all the others and propels you to success is one overriding skill: increasing your job visibility at work.
Wait! Don’t tell me, “Oh, everyone knows who I am.” It’s really more strategic than that.
If you fail to make yourself recognized at work, you run the risk that your peers and management may not actually know your impact. They may be clueless about what work you’re doing or the impact you are having on the company.
If they don’t see the overall value you bring to the organization not only might you not be promoted, you could be one of the first let go. Gaining job visibility is vital to career success at work.
Three Steps to Greater Visibility
How does Your Work Bring Value to the Company?
For some, this is an easy question. They develop a product and the sales bring in revenue. But in middle management, sometimes there are more steps between your work and the bottom line of the company. It’s helpful to chart that out. Look at each thing you do and connect the dots to the company’s profitability. Look at whether you’re carrying out the type of high-level projects you really want to be doing.
Can Your Coworkers Identify This Value?
Coworkers can be a strong advocate in raising your visibility. They can praise your work to others or share your memos that tell what you are working on and why it’s vital.One way to increase your own visibility is to share the successes of others. “Our team worked overtime to get this report ready to present by the meeting. They really pitched in.” By implication, others will know you also pitched in and worked hard.
Does Your Boss Know What You’re Doing?
A key to success is making sure the management knows of your work, your projects, and your successes. You can do this as you:
- Schedule review meetings with him
- Send weekly updates on your projects
- Bring him or her into the loop by consulting on thorny problems
- Speak up at meetings with thoughtful questions and good solutions
- Look for your remarkable achievements and share them- tell your story
- Share what makes you unique so you stand out at work
Be aware of the ways you use to gain visibility. Your job is to check the outcome to see if they are getting the results you want. Are people aware of you and talking about your work? Are they giving you the highly visible jobs? In your annual review, is your boss commenting on some of the outstanding projects you’ve done?
Once you master the key strategies for increasing your visibility at work, you will see your career move forward at an accelerated pace.
Are you looking to gain visibility in your job? Is it hard for you to come out of the shadows? Evaluate your visibility so you can learn how to become known for your actual impact at work. For more creative strategies for getting noticed and advancing in your job, read Joel’s book Getting Ahead: Three Steps to Take Your Career to the Next Level.