“Experience is a master teacher, even when it’s not our own.” ― Gina Greenlee
Joyce, a manager at a fast-growing IT firm, had been tasked with finding the perfect motivational speaker for her company’s training seminar. She needed someone truly capable of nurturing her high-performing employees’ growth. As she surfed the web, she saw many slick websites but wondered how she could truly evaluate the quality of their work.
Selecting the right keynote speaker can mean the difference between a successful corporate conference and a colossal waste of time and money. If, like Joyce, you’re wondering how to book the right motivational speaker, you’re not alone.
Locating and booking a speaker can be overwhelming. Many speakers claim to provide keynote speeches that inspire and teach, but if you are committed to excellence, you’ll need to choose carefully. The best speakers instill not only enthusiasm, but also guidance and practical advice.
First you must determine your goal for the event. Do you wish to increase productivity among your employees or to nurture leadership in your management team, for example? Whatever your goal, you must find a keynote speaker who can deliver on it.
Want to know how to screen and book the right motivational speaker for you? Looking at these five points will help ensure you select a speaker who is the best fit for your company and your event’s objectives.
Experience and credentials of the speaker.
Although a less-experienced speaker may be more economical for your event budget, a speaker with top-notch credentials will be a better long-term investment. Which companies have hired this speaker in the past? Look for experience presenting to companies that are similar to yours in focus, philosophy, and culture. Read the testimonials on your candidates’ websites, and contact references. Look at whether the speaker has published relevant articles and books on leadership that demonstrate expertise on the issues you wish to address.
Customization for the corporate training.
To reach your conference participants, the keynote speaker must truly know your company and its people, environment, and culture. Look for someone who understands your event’s objectives and will spend significant time preparing for it by gathering information, communicating with event coordinators, and interviewing key participants. A great professional keynote speaker will be flexible, adapting the presentation to your company’s culture, your employees’ needs, and the style and tone of your event. That means when you talk with the speaker by phone or email, he should be asking you some pointed questions about your company and what you’re looking for. Choose a speaker who demonstrates that level of thoughtfulness, not someone who’s just trying to make a quick sale.
Presentation format of the seminar.
Booking the right motivational speaker means hiring someone who offers a variety of formats, from structured self-inquiry to small-group activities to facilitated audience discussions. Great speakers understand that well-chosen team-building activities can have a powerful effect on morale. Judicious use of multimedia serves as another beneficial element in a great keynote address. Strong speakers can balance video and slideshow presentations with speaking and interaction with the audience.
Speaking style of the motivational speaker.
When researching your candidates, watch a speaker’s videos of them in action. You know your company and employees, and you know what kind of speaking style will be accessible to them and their working environment. Most professional keynote speakers have videos on their websites. Watch them, and try to imagine them speaking at your event. Do they use motivational stories to create a dynamic talk, or do they dryly state their points? A speaker who races through content without pausing to gauge audience reaction can be just as ineffective as one who is plodding or hesitant. It’s important to have a speaking style that challenges and engages audiences.
Immediate, measurable results for the participants.
Conferences and seminars are designed to leave employees inspired and motivated. Your employees should be able to implement what they have learned immediately because the speaker has shown them exactly how to do that. Book a motivational speaker who will provide participants with skills that they can take straight back to their desks, so they can begin transforming your company into a more productive and profitable enterprise. In your candidates’ videos, observe whether they effectively impart new skills and tactics to their audience—and in your conversation, ask for examples!
Booking the right professional keynote speaker will make all the difference in your event, and in your company. Use these five points to choose wisely, and you’ll find a speaker who genuinely cares about driving results and has the skills to do it.
Looking to book a speaker for your next event? Hire Joel Garfinkle because he is a motivational speaker who possesses these five qualities in abundance, and browse through his free leadership resources including articles, videos, and a newsletter.