Dress for Success
“You cannot climb the ladder of success dressed in the costume of failure.”
~ Zig Ziglar ~
Client Bart Asks: I have a couple of job interviews coming up next week. A friend told me I ought to invest in a whole new wardrobe, including an expensive looking watch. I’m a pretty casual, laid-back guy. I’d feel almost like a phony in a three-piece suit and a Rolex watch. What should I do? Can the wrong clothes truly hurt my chances of getting hired?
Coach Joel Answers: It’s an old cliché, but it’s true—you never get a second chance to make a first impression. However, that doesn’t necessarily mean a three piece suit and a Rolex. Let’s talk about how you want to be perceived by your interviewers.
Before a job interview, I advise my clients to write down three adjectives to describe how they want to be perceived. For example, one client listed “professional,” “experienced” and “energetic.”
Everything you say or do during the interview should reinforce the adjectives you choose, including every aspect of your appearance. This includes your shoes, your belt, your haircut. And, yes, even your watch.
When the employer meets you, they are judging the first thing they see and that’s your personal appearance. It’s extremely important that you don’t do anything that would undermine how you are perceived. So before you start planning your wardrobe, you need to consider the company and its culture. For example, many high-tech and entertainment companies pride themselves on a dress code that’s casual and laid back. They have an “almost anything goes” rule. That being said, you should still choose something just a cut above what’s customary for that company. If jeans are the order of the day, choose casual slacks and an open collar shirt. A three piece suit and tie would be overkill and would let the interviewer know you hadn’t done your homework.
On the other hand, if you’re interviewing with a bank or a stock brokerage, wear a suit even if you know your job is going to be in a back room somewhere. It’s always easy to scale down after you have the job, but scaling up after that first impression could be difficult.
As you role play the interview in your mind, here are some tips on how to dress for success during your job interview:
- Start with a smile and a firm handshake. Practice with a friend if you need to.
- Avoid wearing anything that attracts too much attention. No jangling bracelets or day-glo t-shirts.
- Men should consider having a clean shaven face.
- Minimize the amount of skin you’re showing. No tank tops or mini-skirts.
- Eliminate unusual hairstyles. Avoid pink or green hair dyes.
- Cover or remove tattoos and extensive body piercings.
- Leave off cologne or perfume. Many people have allergies to these products and some companies have a policy that prohibits them.
- Make sure your teeth are brushed and your mouth is fresh, but don’t chew gum or candy during an interview.
Remember, when you go for an interview, you’re marketing a product—that’s you. You are expressing your personal brand, telling your prospective employer who you are and what you’ll bring to the company. You may only be there for a few minutes—make them count.
If you’re in the job market you need an interviewing game plan. Before your next interview, put together a couple of outfits that are both low-key and impressive. Borrow accessories from a friend, if you need to. Dress for success!
Talkback: Have you ever been in an interview situation where you felt you could have been better dressed? Do you think it kept you from being hired? What would you do differently next time? Share your story here.
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