“Stars don’t beg the world for attention; their beauty forces us to look up.”
Amelia asks: I’ve grown a lot more confident over the past year at my job. Now I need to learn how to stand out at work, because I’m looking toward a promotion. What steps should I take to make that happen?
Joel replies: Maybe you’ve played it safe in the past, figuring your good work should speak for itself. But you’re right—it won’t. You need a plan for catching the eye of those with influence in your organization, or they’ll never notice you. You need to speak up, be more confident and assertive at work.
- Create a Personal Brand
Just as products need branding, so do people. Here’s how to create your personal brand:
- Ask yourself what qualities make you who you are, including your shortcomings and idiosyncrasies. People who stand out at work are known for being their authentic selves. They know how to highlight their best qualities while asking for feedback in areas where they want to grow.
- Consider your career goals—where do you want to go next? That will guide what you want to be known for.
- Choose projects that highlight those strengths, rather than just saying “yes” to any work that comes your way. In doing so, you’ll craft a reputation as a person who’s great at the particular kind of work that really fuels you.
- Track your successes so you’re always ready to describe them—say, in an impromptu conversation with that exec you’ve been wanting to meet.
- Engage in Lifelong Learning
A person who remains perpetually curious, constantly looking for opportunities to grow, is sure to stand out at work. How can you do this?
- Take a class in something you want to know more about.
- Find a buddy from another department and teach each other about your roles, so you both understand the organization better.
- Read a book about a skill you want to master.
- Support a Good Cause
Either way, becoming known as someone who cares about the broader world will build you up in the eyes of others. Here are a couple ways of doing that:
- Start volunteering with a nonprofit, if you don’t already. Casually mention to coworkers that you plan to volunteer over the weekend.
- Hang a flyer for a donation drive on the bulletin board, and mention to coworkers that you’re supporting it. Make sure not to sound pushy or self-righteous about it.
- Embrace Failure
People who stand out don’t hide behind small, safe successes—they seek out risks and take them. Of course, they’re smart about which risks are worthwhile, choosing ones they have a good chance of conquering. You won’t achieve them all, but you’ll enjoy some very exciting successes when you start seizing the day in these ways:
- Ask yourself what risks you need to take to get where you really want to go.
- Dive into a project that stretches your abilities, really challenging you.
- Share the good news—and its measurable results—with coworkers and superiors when you succeed.
- Speak Up in Meetings
Speaking up in meetings can be daunting, but it will get easier with time. Here are a few ways to start:
- Figure out one topic on the agenda that you have a lot to say about. Prepare to ignite conversation on that topic.
- Bring creative ideas that speak to the qualities you want to be known for.
- Ask insightful questions when others present ideas.
- Practice saying one thing that pops into your head at each meeting.
- Become a Mentor
Serving as a mentor to others will highlight both your expertise and your concern for the organization’s success. When your boss sees coworkers coming to you for advice, you’re sure to stand out. Here’s how to begin:
- Does your department have a new employee? Offer to show her the ropes. Just by being friendly and available to answer questions, you’ll start cultivating a strong relationship.
- Give coworkers advice about things you’re an expert on. Don’t beat them over the head with it—just share tidbits of information in conversations, and invite them to drop by your workspace if they show interest in learning more.
- Promote Yourself to a Leadership Position
There’s no need to ask for permission to become a leader. The best way to become known as a leader is to just start acting like one.
- Remember that cause you support? Organize a volunteer day for your office, explaining to your boss how this will build team spirit.
- Volunteer to lead meetings.
- Spearhead an exciting project, delegate responsibilities to team members, and give them positive feedback to coach them along.
If you take these steps, you’re sure to stand out at work. How you approach success makes a difference—you won’t be passively waiting for it, but actively reaching for it. That will mark you as a leader in the eyes of your boss and other decision-makers. In turn, this will boost your job security and lead to exciting opportunities for promotion.
Joel can help you boost your visibility among leaders and coworkers. If you want advance in your career, gain the deserved promotion or receive more work recognition, hire Joel for executive coaching.
“If you don’t toot your own horn, don’t complain that there’s no music.”
Janet Asks: I feel like my accomplishments go unnoticed at work and I’m not comfortable bringing them up. I want others to see my strengths and achievements, but I don’t want to come across as bragging. What should I do?
Joel Answers: No one wants to sound like they’re bragging about their own accomplishments. You want to be noticed, but not for being egotistical. However, there are plenty of ways to toot your own horn in a way that people admire and respect.
- Figure out what makes you interesting
Think about what makes you stand out at work. Do you have any hobbies most people don’t know about at work? Have you overcome any major challenges to get where you are? Figure out what aspects of your life make good stories. Sprinkle these tidbits of information into conversations at work, so coworkers see a richer picture of you.
- Create a compelling hook
Prepare how you’ll introduce yourself to new people. How can you summarize yourself in a sentence or two in a way that leaves others eager to hear more about what you do? When they have to coax more details out of you, no one will perceive you as bragging. However, don’t be too shy about opening up—when they ask, tell them more.
- Speak about recent accomplishments
When others ask what you’re doing at work these days, it’s the perfect opportunity to toot your own horn. Be prepared for those moments by mentally reviewing your latest accomplishments and current projects. Focusing on the work (rather than speaking directly about your strengths) will help you relax and start gushing about your achievements.
- Talk about your team
If you’re a manager, gushing about your team’s accomplishments shows you’re a great leader. Having pride in your team is a virtue for any leader. You won’t feel as self-conscious while focusing on them, though you’re actually speaking to your own leadership skills.
- Announce successes to organizational leaders
When you announce your successes to your boss or other leaders, no one will perceive it as bragging. They want and need to know what you’ve accomplished. In fact, it would be unprofessional not to tell them. Drop by your boss’s office; send higher-level leaders an email or give them a call, if the accomplishment seems important enough to announce to them.
- Believe in the importance of your role
When you truly believe in the positive impact you have every day, you’ll exude confidence and charisma. The enthusiasm you show for your work will draw others to you naturally. You’ll get boundless invitations to talk about how you do what you do. If you’ve gotten in a rut with your current job, reignite your passion for it by reminding yourself what you love about it and making small changes to liven up your routine.
- Get others to toot your horn
As you clue others in to your skills and achievements, they’ll naturally start tooting your horn as well, and your visibility will increase at work even more. However, it helps to ask for the support of people you trust. Cultivating relationships with advocates in your organization will build your credibility and help leaders take notice of you. Keep your advocates apprised of what you’ve accomplished, and if you’re after a promotion, tell them. People often take pride in helping others succeed.
If you were feeling awkward about tooting your own horn at work, these ideas will help those conversations feel more natural. Others will think it’s completely natural to share your achievements in these ways!
“Self-promotion is a leadership and political skill that is critical to master in order to navigate the realities of the workplace and position you for success.”
Natalya couldn’t believe her company hired an outsider rather than promote her to the position she was vying for. She knew she had everything it would take to succeed in that role. She decided to reach out to an executive coach who was referred to her – I was the person she called! “It sounds like you are producing a tremendous amount of value for your company,” I said. “Now you need to learn how to promote yourself at work (and your actual impact), so others will appreciate and recognize your value.” Here’s the plan we created together.
- Track Your Accomplishments
When put on the spot, it can be tough to remember all the things you’ve done over the past year. Instead of relying on memory, keep a file of all your accomplishments and current projects. At a performance review, meeting with executives, or introduction to a new client, you’ll have just the right examples of particular skills or competencies you want to highlight.
- Write a Success Story About Yourself
Create a short “success story” about yourself so you’re always prepared for high-stakes conversations. The story is created by identifying the problem, determine the actions you took to help solve the problem and the overall results that you ultimately achieved. You’ll now know exactly how to promote yourself when talking to organizational leaders.
- Expand Upon Compliments
When someone gives you a compliment, view it as an invitation to say more about the work they’re praising. This will feel less awkward if you share a piece of quantifiable data to sum up what your accomplishment did for the company. Rather than sharing a subjective opinion (e.g., “I’m brilliant”), you’re sharing something objective. And by focusing on results and outcomes, you’re giving them information that can help guide decision-making.
- Promote the Work of Others
When you promote others, you give them positive feelings about you in turn. This encourages them to speak highly of you as well. It’s like cultivating alliances within your organization, only there’s nothing devious about it. You’re simply working toward your mutual success and building a culture of showingappreciation for good work. Likewise, when you lead your team to success, speak about what “we” accomplished rather than centering yourself. Your boss and team will know you showed great leadership, and they’ll see you as a great morale-builder when you share the success.
- Take on a High-Profile Project
Look for a high-profile project that others can’t help but notice. Outline exactly how you’ll devote time to this project while keeping up with our current workload. (Hint: Delegate as much as possible, which willalso show your leadership skills!) Taking on ambitious projects will build your visibility in the organization, preparing you to exert greater influence.
- Sing Your Own Praises to Superiors
Tell your boss, and your boss’s boss, what you’ve accomplished. Phrasing the news in the form of a “thank you” can make it feel less awkward—for example, you could say, “Thanks for the encouragement to pursue project X. I’m thrilled about the results.” In doing so, you’ll be strengthening these relationships by making others feel connected to your success. Then sum up what the project did for the company—again, citing measurable outcomes. Take a big-picture approach, focusing on how the achievement benefits the company. This not only feels less awkward but highlights your commitment to the organization’s success.
Look for opportunities to connect with higher-level leaders in your organization as well. If you hear about a meeting of organizational leaders and you feel you have something to contribute, ask an advocate if you can attend or send your input with him. You have little to lose by showing some ambition, and at the very least, you’re likely to put yourself on their radar. This is an excellent way to promote yourself at work.
You now have six tactics for promoting yourself that feel more natural. With these tricks in your pocket, it will feel easier to promote yourself at work. Joel can help you implement these tips and do what is necessary to get that promotion you feel you deserve. Email executive coach Joel Garfinkle now with the area you want to work on.
“The power of visibility can never be underestimated.” ~Margaret Cho~
Zachary Asks: You’ve seen a lot of people climb the ladder of success. And probably some fall back down it. In all that time, what’s the one thing people should know… but probably don’t… that would have the greatest impact on their career?
Joel Answers: Great question Zachary. We’ve been programmed that those who work hardest get ahead. But we look around and see that isn’t necessary so. We’ve also been told to dress for success, to be a team player, to communicate well, and to network.
All these things are important. They are an essential foundation to produce success. But you can do all these things and still feel you have somehow missed the growth trajectory you expected.
In my opinion, the real key that takes your strengths of hard work, communication, and all the others and propels you to success is one overriding skill: increasing your job visibility at work.
Wait! Don’t tell me, “Oh, everyone knows who I am.” It’s really more strategic than that.
If you fail to make yourself recognized at work, you run the risk that your peers and management may not actually know your impact. They may be clueless about what work you’re doing or the impact you are having on the company.
If they don’t see the overall value you bring to the organization not only might you not be promoted, you could be one of the first let go. Gaining job visibility is vital to career success at work.
Three Steps to Greater Visibility
- How does Your Work Bring Value to the Company? For some this is an easy question. They develop a product and the sales bring in revenue. But in middle management, sometimes there are more steps between your work and the bottom line of the company.
It’s helpful to chart that out. Look at each thing you do and connect the dots to the company’s profitability.
- Can Your Coworkers Identify This Value? Coworkers can be a strong advocate in raising your visibility. They can praise your work to others or share your memos that tell what you are working on and why it’s vital.
One way to increase your own visibility is to share the successes of others. “Our team worked overtime to get this report ready to present by the meeting. They really pitched in.” By implication, others will know you also pitched in and worked hard.
- Does Your Boss Know What You’re Doing? A key to success is making sure the management knows of your work, your projects, and your successes. You can do this as you:
- Schedule review meetings with him
- Send weekly updates on your projects
- Bring him or her into the loop by consulting on thorny problems
- Speak up at meetings with thoughtful questions and good solutions
- Look for your remarkable achievements and share them- tell your story
- Share what makes you unique so you stand out at work
Be aware of the ways you use to gain visibility. Your job is to check the outcome to see if they are getting the results you want. Are people aware of you and talking about your work? Are they giving you the highly visible jobs? In your annual review, is your boss commenting on some of the outstanding projects you’ve done?
Once you master the key to increasing your visibility at work, you will see your career move forward at an accelerated pace.
Are you looking to gain visibility in your job? Is it hard for you to come out of the shadows? Evaluate your visibility so you can learn how to become known for your actual impact at work.
Have you struggled to increase your visibility at work? What ways have you found to be most successful?
“I believe ambition is not a dirty work, it’s believing in yourself and your abilities. Imagine this: what would happen if we were all brave enough to believe in our own ability, to be a little more ambitious. I think the world would change.” ~ Reese Witherspoon ~
Aaron felt like he was stuck. The job just seemed like a treadmill. The same thing over and over. When he took the job 8 years ago, he had visions of promotions and advancement. Now? Not so much.
As Aaron took stock of his career he decided to combat the stagnation. Surely there was a way to get around it. He just couldn’t figure it out on his own. He hired Joel to be his executive coach.
Part of it involved recording exactly what he was doing so he could be prepared and present it as needed.
- Sharing accomplishments. Words disappear and can’t always be remembered. Aaron saw the value in sharing his accomplishments through writing. He wrote a weekly message updating management on the projects he was working on.
He included the challenges he’d overcome and the progress he’d made. The make sure to explain how his work affected the progress of the job. And how the job would impact the company. This gave Aaron confidence his job was valuable and productive
- Meeting Preparation. Aaron doesn’t think fast on his feet. He works better when he has a chance to mull over ideas. This is true of most introverts. So Aaron decided to write out notes about what he wanted to say before meetings.
If you want to say something at a meeting or event, take the time to write it out beforehand. This way you can organize your thoughts, focus on what is essential, and not be fumbling for words when it’s your turn to speak. When you have something prepared, it makes it more likely that you will speak clearly and professionally. And you say what you intended to say.
- Prepare for and schedule one-on-one meetings. Again, if you have an agenda you want to cover, writing an outline of the topics can give you confidence going into the meeting. One-on-ones are a great opportunity to talk about your work and how it affects the company.
This is a great time to discuss your concerns about your career stagnation. Meetings with your boss can help you formulate a plan for your transition into the next step of your career.
- Volunteer for committees and events. Participating in a committee or helping to host a conference or charity event translates to an abundance of networking opportunities. Aaron found that committees and events gave him the opportunity to meet new people, talk about his work, and put his name and face in front of people who wouldn’t normally notice him.
After working this program for several months, Aaron feels much more hopeful. He sees his career stagnation breaking apart. His boss is on board with his goals for a promotion. Many more people know of him and his work. He’s received more praise and people are paying more attention to what he says.
“This is what I was looking for,” Aaron said. “Coaching really helped me. I can’t believe how much more excited I am about my job and its potential.”
How have you pushed back against career stagnation?