“There is no advertisement as powerful as a positive reputation traveling fast.”
Nasir asks: I’ve heard that employers are checking social media more and more, to find out how professional their people really are. Should I just get rid of my Facebook profile so I don’t have to worry about my boss snooping on me?
Joel answers: That’s an option, of course, but there’s no need to stay off social media. In fact, 57% of recruiters are less likely to interview candidates who don’t have an online presence, a CareerBuilder survey found. The key is to increase your visibility wisely. Look at Facebook and other social media sites as networking tools. When that guides every choice you make on social media, you won’t have much to worry about.
Over half of employers use social media to check the profiles of their current employees, too, according to CareerBuilder, a trend that’s been growing for years. This means you need to stay vigilant regardless of your employment status!
Here are some important “dos” and “don’ts” for using social media.
- Do create a separate professional account.
Your professional contacts probably won’t want to see all those videos of your new puppy. Posting a tasteful photo from your personal life here and there can humanize you, but if you go beyond that, it’s best to create a separate profile for professional use. Set up a professional Facebook account to keep your business contacts in the loop about the things they’ll really care about. Or, use your Instagram account to share family photos and personal updates—setting it so only approved followers can see them—and use Facebook for professional networking.
- Do set your privacy settings accordingly.
With Facebook and many other platforms, you can choose how much the public sees of your profile. If you’re using one Facebook profile for both personal and professional networking, select privacy settings that allow only certain people to see those photos of you on vacation. If you’re setting up a separate professional account, give the public full access to your information to encourage them to “friend” or “follow” you. Similarly, consider whether you want your boss to see your LinkedIn activity. If you’re in the market for a new job, you may not want your boss to see your flurry of activity. Change your privacy settings so there’s no need to worry.
- Do review your existing content.
Weed through your old photos and remove anything too racy or inappropriate on social media. Even if it’s on your personal profile, don’t take the chance that colleagues or bosses won’t see it. (What if that friend from college is your coworker one day?) Google yourself to find out what comes up—like, for instance, an old profile on a platform you no longer use, or that blog of love poetry you started as a teenager, which you could simply delete.
- Do select your friends wisely.
The last thing you need after working hard to develop a professional Facebook profile is to have a goofball post something offensive on your wall. Even if you delete it, chances are someone else has seen it and the damage is done.
- Do review others’ posts before they go live.
If an unprofessional post shows up, you don’t want it to hover there for weeks until you log in, so it’s the first thing any new contact sees when visiting your profile. Change your settings so you’re required to approve all posts that others make on your timeline before they go up. You can also change your settings so you’re the only one who can post on your timeline. Likewise, set your notifications so you’ll receive an email or phone alert right away if anyone tags you. Then untag yourself if you’d rather not have your contacts see the photo or post.
- Do show personality.
Being professional doesn’t mean hiding your great sense of humor or witty personality—just don’t use them to make crude jokes. Branding yourself well means being authentic.
- Don’t post things you’d be embarrassed about later.
Remember that once you post something on the Internet, it can never truly be removed. Before you post something, think, “Would I be embarrassed if my employer saw this? Would it potentially detract from my chance of getting hired or forming a relationship with a new client?” The same holds true for words as well as photos. Even if they’re on your personal profile, always err on the side of caution.
- Don’t complain.
You don’t need to always be singing about sunshine and butterflies, but don’t use Facebook as a place to vent about work. Even if no single comment is over the top, a pattern of work negativity won’t make you seem like someone others want to be around—and it certainly won’t present you as confident and capable.
- Don’t get into Twitter feuds or feed into trolling.
These time traps can make you look like you have major anger management issues, and they’re rarely productive. It’s fine to have a lively debate, but keep it courteous.
- Don’t post during work hours.
Maybe you’ve kept it professional, posting quality content that colleagues can benefit from. But if you’ve done it during work hours, your boss or HR department might see that time stamp. Post only during lunchtime, breaks, or off-work hours so you’re not wasting time on social media at work.
- Don’t go overboard with advertising.
Make your posts and status updates interesting. One of the easiest ways to lose professional “friends” on Facebook is to abuse your status updates by spamming them with advertising. As an example, instead of telling everyone you’re the best realtor in the region, give daily tips on selling a home. Use your Facebook profile to establish yourself as an expert in your field, and your followers will naturally seek you out when they have a need for your product or services.
- Don’t stay on too long.
Set a time limit for social media. It may help to go on at a particular time every day, for ten minutes or so. That way, it won’t become a time suck.
Remember these pointers, and social media will serve as an important networking tool. Instead of compromising employment opportunities, it may bring you closer to your dream job or draw in clientele. And if your employer is checking out your social media habits, he’ll be nothing but impressed.
You want social media to help your career, not harm it. If perception management (and your social media image) is important to you, hire leadership coach Joel Garfinkle.
“On great teams—the kind where people trust each other, engage in open conflict, and then commit to decisions—team members have the courage and confidence to confront one another when they see something that isn’t serving the team.”
Sofia was floored when during a team meeting, her coworker stood up to present a project they’d been working on together. They hadn’t planned to share their results until next week. Using materials she’d helped to create, he described it as his project and announced his results. What should I do? Sofia thought frantically.
If one of your coworkers keeps reframing your ideas as his own at meetings, or if your colleague went so far as to present your strategy to your boss, you need to take action. Avoiding conflict in such scenarios would harm the whole team. Tread carefully, though, or you could end up accused of stealing credit from others.
If someone rephrases your ideas as his own…
If a coworker is continually restating points you have made at a meeting and framing them as his own, he might be doing it unconsciously. That doesn’t mean it’s okay, but it helps inform how you should respond.
- Before saying anything, calm down. Losing your temper could make you look irrational—fair or not. Plus, you won’t get your thoughts across clearly if you’re angry.
- Address the transgression tactfully but directly in the moment, if possible. For example, if a coworker restates your idea, say, “Yes, that’s exactly the point I was making. I’m glad you agree with the idea.”
- If it keeps happening, approach the person one-on-one and ask if you can talk with him. Remember, if someone is repeatedly claiming your ideas as their own, it’s probably a sign of insecurity—so be gentle, or you’ll put him on the defensive. Affirm that you fully believe it wasn’t intentional, and validate the person’s contributions so acknowledging his mistake won’t feel as hard. For instance, you might say: “I’m sure it wasn’t intentional, but a couple of times during the meeting, I felt you were framing X idea as your own when I introduced it earlier on. I’m happy that this idea resonated with you, because I appreciate the expertise you bring and would love to get your insight on similar ideas in the future.”
- If the issue keeps occurring, mention it during a one-on-one meeting with your boss. Focus on your desire to strengthen working relationships, stick to the facts, and maintain a positive tone. “I think Coworker Y has many strengths, and I hope he’ll become secure enough in his own ideas that he doesn’t unconsciously lay claim to those of others,” you might say.
If someone presents your idea or success as her own…
Say you believe a coworker has stolen your idea outright, and presented it to your boss or team as her own. Or say your coworker took credit for your work on a big project. You don’t want to look like a pushover by letting it go, but you don’t want to obsess so much about the transgression that you look irrational or insecure.
- Again, calm yourself down before taking any action so you’re fully in control of your words.
- Try to find out if there’s any way it could have been unintentional. Maybe you were brainstorming together, and she inaccurately remembered the idea as being her own. Or maybe you worked on the project together, and she accidentally left out your contribution during a meeting out of nervousness. Talk with her one-on-one, and phrase your question in a non-accusatory way so you won’t be sabotaging a working relationship. Give her a chance to apologize, but if she doesn’t, push back, says Karen Dillon in HR Guide to Office Politics. Making it uncomfortable for her to continue the behavior will deter it from happening again.
- Get support from other team members, if others know for certain that the idea was yours. Ask them to acknowledge your contribution in the next meeting, or in a team email. If the coworker at fault sees you have support, she may back down.
- If the offense was truly egregious—for example, if a coworker took your name off a presentation you created and presented it as her own—meet with your boss to explain what happened, sharing evidence to support your case.
If someone repeatedly takes credit for your work…
- Keep a log showing details about what happened and when.
- Find out if colleagues have experienced the same behavior from this coworker. Gather your evidence of the transgressions.
- Talk to your boss about the situation, along with any other coworkers who have been affected. Stay collected and share evidence, if you have it. Rather than badmouthing the coworker at fault, focus on your desire to feel heard and to create a harmonious office dynamic.
- Help create a culture of sharing credit by always highlighting the contributions of others.
Preventing idea theft
Work to prevent theft of your ideas by documenting them well. If you share them, share them with more than one person so you don’t end up in a “he said/she said” scenario. Better yet, share them electronically, so there’s a record.
Remember, too, that one idea isn’t everything. You’ll have other great ideas, and you can be more conscientious about how to share them in the future. Don’t fixate so much on remedying this issue that it keeps you from shining in other ways, or makes you look petty. If you focus on the future, others will notice your stellar performance and give you plenty of credit for it!
Contact leadership coach Joel for more advice on promoting your work and building a strong reputation.
“I think self-awareness is probably the most important thing towards being a champion.”
~Billie Jean King~
Client Clara asks: I always get so nervous before my annual performance review. How can I calm my nerves and make sure it goes as well as possible?
Coach Joel answers: Performance reviews can be daunting, but being proactive about the process will make it a motivating ritual that you look forward to. By conducting a review of your own performance before you meet with your boss, you’ll have thoughtful answers to all your boss’s questions. Here’s your guide on how to do that.
Your boss might conduct performance reviews once a year, every six months, or on a quarterly basis. Forty-eight percent of employees are reviewed annually, and 26% are reviewed less than once a year, says Gallup. More frequent reviews are optimal, allowing you to recollect more of what happened during the review period.
Aim to conduct your own performance review on a quarterly basis. Even if your boss only conducts reviews once a year, you’ll have detailed notes from each quarter to use in preparing for your annual review.
According to Gallup’s research, good performance reviews are “achievement-oriented, fair and accurate, and developmental.” Gallup suggests calling them “progress reviews” to emphasize these areas of focus.
In other words, they should be less about a grade and instead focused on utilizing the performance review process to continue developing your skills.
- Evaluating fulfillment of the role
- Look at the description of your role. Then ask yourself how well you’re fulfilling each of your primary responsibilities.
- Ask yourself if the expectations are fair, and if you have adequate time and resources to fulfill the role, advises Gallup. If not, determine what changes are necessary.
- Reviewing your past goals
- Look at the work performance goals you set for the period you’re reviewing. Where did you achieve them, and where did you fall short?
- Analyze what went wrong when your efforts didn’t succeed.
Make a list of the areas you want to strengthen.
- Acknowledging successes
- List and share your achievements, both concrete and less tangible.
- Have you developed any new skills, even if you haven’t put them to extensive use yet? Be sure to add them to your list, so you can make them known to your boss.
- Examining your leveraging of success
- Ask yourself how you leveraged your successes, advises Sharon Armstrong in The Essential Performance Review Handbook. Have you effectively used them to boost your visibility and influence?
- Consider where you could leverage successes better in the future.
- Create a visibility plan outlining how you’ll do that.
- Setting goals
- Now it’s time to set new goals for the next period. Make sure your goals are SMART—“strategic and specific, measurable, attainable, results-based, and time-bound”—emphasize Anne Conzemius and Jan O’Neill in The Power of SMART Goals.
- Consider what actions you’ll need to take to reach your goals. For example, if you want a promotion, look at options in your company and prepare a compelling argument for why you should get one.
- Developing ideas
- Write up specific proposals for ideas you wish to pursue, suggests Armstrong. Generate ideas that will challenge you and emphasize the skills you want to highlight.
- If you have ideas for how the department or company could improve, write them down as well.
- Evaluating salary
By conducting a review of your own performance, you’ll feel energized and inspired at performance review time. Plus, you’ll come across as far more articulate, insightful, and capable during your meeting with your boss. And in turn, you’ll make better use of that meeting, coming equipped with questions to ask and polished ideas to present.
Hire leadership coach Joel Garfinkle for more advice on preparing for career advancement.
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
Blake was about to submit his resume for several open positions. As he was Googling, he came across some unsettling articles on how bosses look at candidates’ social media. Before he applied, he decided to make sure his online reputation wasn’t working against him. And he was glad he did—he found old photos from wild college parties on his Facebook account, and some ancient blog posts sharing way too much detail about his personal life.
According to a 2017 CareerBuilder survey, 70% of bosses screen job candidates’ social media profiles before hiring them. In 2016, it was 60%—that’s an increase of 10 percentage points in one year. There’s a good chance your boss, or a future one, will Google you.
Don’t let them find pictures of you drunk at a party doing something stupid. Careful online reputation management will ensure they see only your best image. Here’s how to do it.
GO ON THE DEFENSIVE:
- Google yourself. The first step in cleaning up your online image is to find out what potentially embarrassing items are out there. Google yourself and see not only what sites come up, but what photos come up as well. If the sites and photos are harmless, then you’re in the clear. If not, you have some Internet housecleaning to do. Then sign up for Google alerts so every time your name appears online in the future, you’ll see it.
- Set your online privacy. If you have some less-than-professional photos on Facebook, be sure to use the privacy filters Facebook offers. You can set your photos so only you see them, only your friends and their friends see them, or only certain people see them, instead of the general public.Your preferences on Flickr and other photo-sharing sites should always be set to private as well, unless you have a good reason for making them public. Err on the conservative side with possibly inappropriate photos and limit them to only your closest friends. Better yet, remove them completely.
- Untag yourself. Oftentimes the most embarrassing photos aren’t the ones we’ve posted of ourselves; they’re the ones we can thank our fun-loving friends for. If your friends tag you in a photo, untag yourself. This way, even though that picture of you kissing a duck on New Year’s Eve is out there, it’s not associated with you specifically. The chance of someone even coming across it then drops exponentially.
- Request to have material removed. If your compromising blog post has been cross-posted on another site, you could ask the webmaster to remove it. If the site tends to post controversial commentary and scathing critiques, however, you might want to let sleeping dogs lie. Stirring the pot could bring unwanted attention.
- Reevaluate the groups you belong to. Unless you’re willing to risk potentially losing out on an employment opportunity for your beliefs, remove yourself from any borderline extreme or offensive groups. Again, this is the first impression an employer may have about you. Don’t turn them off with intolerance or morally or legally questionable groups.
TAKE INITIATIVE TO BUILD YOUR REPUTATION:
- Only make posts that align with your personal brand. Remember, you can’t unring the Internet bell if you post an inappropriate status update, comment, or blog post. Strong management of your online reputation means choosing every piece of content wisely. Before hitting “Post,” think twice about what you’re sending. Is it something that could be taken negatively if a future employer were to see it? Or does it develop a personal brand as someone who is a pro in their field?Remember, employers may see these posts before having a chance to get to know you. This could be your only chance to make a first impression. Make it positive! Share tips based on your expertise, showing you’re not only skilled but also generous with your knowledge. Share your accomplishments, too!
- Join new social media sites. Sign up for an account with Google+, LinkedIn, and other social media sites, especially those used for professional networking. If you already have such accounts, update your profile (you should be doing this at least once a year) and link to all your contacts in your network. Using Hootsuite will let you manage up to three social media profiles in the same place, pre-scheduling posts to save time.
- Start a website. There may be things on the Internet that you simply cannot clean up. However, you can create new material that will push these older items down the search engine results. Purchase a website with your name and create a positive site with exactly the brand you want to have at work. Start a blog, using your name, and post positive content that highlights your knowledge and abilities. Use strong SEO terms to boost your site in the search results. Fill the Internet with positive, current content about you, and the negative material will be less likely to be found.
- Get on Twitter. Following organizations and individuals that are respected in your field on Twitter will also help you build a positive online presence. Share useful articles on professional development and topics related to your field.
If your online reputation is really in dire straits, hiring an online reputation management professional might be in order. For most of us, however, a little legwork will do the trick. As you continue putting positive media out there, those old photos or posts will soon become a distant memory.
Here are 8 more tips on how to change the perception others have of you. As an executive coach, Joel Garfinkle is often hired to help leaders to learn how to manage their perceptions that others have of them so they can more easily move into higher levels of management.
“Stars don’t beg the world for attention; their beauty forces us to look up.”
Amelia asks: I’ve grown a lot more confident over the past year at my job. Now I need to learn how to stand out at work, because I’m looking toward a promotion. What steps should I take to make that happen?
Joel replies: Maybe you’ve played it safe in the past, figuring your good work should speak for itself. But you’re right—it won’t. You need a plan for catching the eye of those with influence in your organization, or they’ll never notice you. You need to speak up, be more confident and assertive at work.
- Create a Personal Brand
Just as products need branding, so do people. Here’s how to create your personal brand:
- Ask yourself what qualities make you who you are, including your shortcomings and idiosyncrasies. People who stand out at work are known for being their authentic selves. They know how to highlight their best qualities while asking for feedback in areas where they want to grow.
- Consider your career goals—where do you want to go next? That will guide what you want to be known for.
- Choose projects that highlight those strengths, rather than just saying “yes” to any work that comes your way. In doing so, you’ll craft a reputation as a person who’s great at the particular kind of work that really fuels you.
- Track your successes so you’re always ready to describe them—say, in an impromptu conversation with that exec you’ve been wanting to meet.
- Engage in Lifelong Learning
A person who remains perpetually curious, constantly looking for opportunities to grow, is sure to stand out at work. How can you do this?
- Take a class in something you want to know more about.
- Find a buddy from another department and teach each other about your roles, so you both understand the organization better.
- Read a book about a skill you want to master.
- Support a Good Cause
Either way, becoming known as someone who cares about the broader world will build you up in the eyes of others. Here are a couple ways of doing that:
- Start volunteering with a nonprofit, if you don’t already. Casually mention to coworkers that you plan to volunteer over the weekend.
- Hang a flyer for a donation drive on the bulletin board, and mention to coworkers that you’re supporting it. Make sure not to sound pushy or self-righteous about it.
- Embrace Failure
People who stand out don’t hide behind small, safe successes—they seek out risks and take them. Of course, they’re smart about which risks are worthwhile, choosing ones they have a good chance of conquering. You won’t achieve them all, but you’ll enjoy some very exciting successes when you start seizing the day in these ways:
- Ask yourself what risks you need to take to get where you really want to go.
- Dive into a project that stretches your abilities, really challenging you.
- Share the good news—and its measurable results—with coworkers and superiors when you succeed.
- Speak Up in Meetings
Speaking up in meetings can be daunting, but it will get easier with time. Here are a few ways to start:
- Figure out one topic on the agenda that you have a lot to say about. Prepare to ignite conversation on that topic.
- Bring creative ideas that speak to the qualities you want to be known for.
- Ask insightful questions when others present ideas.
- Practice saying one thing that pops into your head at each meeting.
- Become a Mentor
Serving as a mentor to others will highlight both your expertise and your concern for the organization’s success. When your boss sees coworkers coming to you for advice, you’re sure to stand out. Here’s how to begin:
- Does your department have a new employee? Offer to show her the ropes. Just by being friendly and available to answer questions, you’ll start cultivating a strong relationship.
- Give coworkers advice about things you’re an expert on. Don’t beat them over the head with it—just share tidbits of information in conversations, and invite them to drop by your workspace if they show interest in learning more.
- Promote Yourself to a Leadership Position
There’s no need to ask for permission to become a leader. The best way to become known as a leader is to just start acting like one.
- Remember that cause you support? Organize a volunteer day for your office, explaining to your boss how this will build team spirit.
- Volunteer to lead meetings.
- Spearhead an exciting project, delegate responsibilities to team members, and give them positive feedback to coach them along.
If you take these steps, you’re sure to stand out at work. How you approach success makes a difference—you won’t be passively waiting for it, but actively reaching for it. That will mark you as a leader in the eyes of your boss and other decision-makers. In turn, this will boost your job security and lead to exciting opportunities for promotion.
Joel can help you boost your visibility among leaders and coworkers. If you want advance in your career, gain the deserved promotion or receive more work recognition, hire Joel for executive coaching.