Personal Branding at Work

“An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.”
~Daniel J. Boorstin~

Stella went out for drinks with a few coworkers after work. Over their conversation, she realized they had no clue what she did or what value she contributed. If she was that invisible to colleagues, she knew she must be invisible to leaders as well. She hopped on the phone with me to discuss how she could revamp her image at work.

Individuals, like companies, have a brand, I told Stella. Those who are proactive at shaping their own brand identity are more likely to be recognized and to get ahead in the workplace.

I then asked her to complete a simple exercise that I recommend to my clients. If you’re working to hone your personal branding at work, complete this exercise yourself:

List the three adjectives that best describe how you’re perceived by others at work.

1) _______________________
2) _______________________
3) _______________________

Next, pick three adjectives that you would like others—especially your boss and key decision-makers—to use to describe you.

1) _______________________
2) _______________________
3) _______________________

Now, here’s the tricky part (but it can be fun, too):

Develop specific, actionable strategies to move your brand identity from list #1 to list #2. This might involve training opportunities, volunteering for special assignments, or even changing your body language or how you dress. Make sure the appearance you project reflects the image you want to create.

1)_______________________
2)_______________________
3)_______________________

For example, if one of your desired brand attributes is “creative,” look for opportunities to showcase your creativity at work. Then grow your personal brand by pitching an inventive new project or consistently offering your creativity in group efforts. Prepare to advocate for your ideas by explaining what they offer to the company—brainstorm on this with someone you trust first if need be.
Finding ways to add value to others’ projects in order to highlight your desired brand attributes is another way to make sure they take notice. Meet with them to discuss what they’re doing, and then make a pitch about how you can help.

As a publishing editor at a magazine, Stella wanted others to perceive her as savvy about bringing in the best talent. Innovation and ability to thrive under pressure were the other two key attributes she most wanted to play up. Currently, she believed others perceived her as highly accurate and organized, along with having strong communication skills—certainly all important qualities in an editor, but, well, pretty boring on their own.

Stella decided to pitch a special issue on a controversial topic, along with a design idea they’d never tried before. Her team loved it, and they hit a new record for copies sold. By revamping her image, Stella increased the success of the whole company.

Reaching out to influencers in your organization can help you make the most of such victories. According to a recent Nielsen survey, the opinions of people we trust are what influence us most when it comes to branding. Use this to your advantage with personal branding. Shifting how you’re perceived by a few key people with strong credibility can turn the tide for your career. Stella’s victory was so visible that leaders couldn’t help but notice, but you might need to make a call, send an email, or drop by an office to share what you’ve accomplished.

Crafting your own distinctive brand won’t happen overnight. But your personal branding strategy will work in due time, if you’re persistent. When you take your “brand manager” role seriously, you’ll be surprised at the difference you can make in achieving your career goals.

Contact Joel, as your leadership coach, to help craft your own distinctive brand.

How to Promote Yourself

“Self-promotion is a leadership and political skill that is critical to master in order to navigate the realities of the workplace and position you for success.”
~Bonnie Marcus~

Natalya couldn’t believe her company hired an outsider rather than promote her to the position she was vying for. She knew she had everything it would take to succeed in that role. She decided to reach out to an executive coach who was referred to her – I was the person she called! “It sounds like you are producing a tremendous amount of value for your company,” I said. “Now you need to learn how to promote yourself at work (and your actual impact), so others will appreciate and recognize your value.” Here’s the plan we created together.

  1. Track Your Accomplishments
    When put on the spot, it can be tough to remember all the things you’ve done over the past year. Instead of relying on memory, keep a file of all your accomplishments and current projects. At a performance review, meeting with executives, or introduction to a new client, you’ll have just the right examples of particular skills or competencies you want to highlight.
  2. Write a Success Story About Yourself
    Create a short “success story” about yourself so you’re always prepared for high-stakes conversations. The story is created by identifying the problem, determine the actions you took to help solve the problem and the overall results that you ultimately achieved. You’ll now know exactly how to promote yourself when talking to organizational leaders.
  3. Expand Upon Compliments
    When someone gives you a compliment, view it as an invitation to say more about the work they’re praising. This will feel less awkward if you share a piece of quantifiable data to sum up what your accomplishment did for the company. Rather than sharing a subjective opinion (e.g., “I’m brilliant”), you’re sharing something objective. And by focusing on results and outcomes, you’re giving them information that can help guide decision-making.
  4. Promote the Work of Others
    When you promote others, you give them positive feelings about you in turn. This encourages them to speak highly of you as well. It’s like cultivating alliances within your organization, only there’s nothing devious about it. You’re simply working toward your mutual success and building a culture of showingappreciation for good work. Likewise, when you lead your team to success, speak about what “we” accomplished rather than centering yourself. Your boss and team will know you showed great leadership, and they’ll see you as a great morale-builder when you share the success.
  5. Take on a High-Profile Project
    Look for a high-profile project that others can’t help but notice. Outline exactly how you’ll devote time to this project while keeping up with our current workload. (Hint: Delegate as much as possible, which willalso show your leadership skills!) Taking on ambitious projects will build your visibility in the organization, preparing you to exert greater influence.
  6. Sing Your Own Praises to Superiors
    Tell your boss, and your boss’s boss, what you’ve accomplished. Phrasing the news in the form of a “thank you” can make it feel less awkward—for example, you could say, “Thanks for the encouragement to pursue project X. I’m thrilled about the results.” In doing so, you’ll be strengthening these relationships by making others feel connected to your success. Then sum up what the project did for the company—again, citing measurable outcomes. Take a big-picture approach, focusing on how the achievement benefits the company. This not only feels less awkward but highlights your commitment to the organization’s success.

Look for opportunities to connect with higher-level leaders in your organization as well. If you hear about a meeting of organizational leaders and you feel you have something to contribute, ask an advocate if you can attend or send your input with him. You have little to lose by showing some ambition, and at the very least, you’re likely to put yourself on their radar. This is an excellent way to promote yourself at work.

You now have six tactics for promoting yourself that feel more natural. With these tricks in your pocket, it will feel easier to promote yourself at work. Joel can help you implement these tips and do what is necessary to get that promotion you feel you deserve. Email executive coach Joel Garfinkle now with the area you want to work on.

How to be Confident at Work

“One important key to success is self-confidence. An important key to self-confidence is preparation.
~Arthur Ashe~

Grayson asks: I’m naturally a shy person, and I want to learn how to be confident at work. I know that confidence is key to coming across as a leader, and I definitely want to advance. How can I stop blending into the background and start exuding self-assurance?

Joel answers: Grayson, you’re right to be focusing on building your confidence. Without confidence, you won’t increase your visibility at work or have the courage to take risks. And without taking risks and building visibility and influence, you’ll have difficulty reaching the next level. This is an exciting time in your career—you’re launching a new, more confident phrase that will take you to places you never imagined you could go. Being confident at work takes effort—here’s how to get there.

  1. Prepare What You’ll Say at Meetings
    Thinking through what you’ll bring to a meeting will help you say it with confidence. You’ll also be more articulate, having carefully prepared your ideas. Everything doesn’t have to be completely polished—maybe you have a few ideas to share in a brainstorming session, and you want to get the group’s feedback. Either way, you’ll contribute with more confidence when you feel prepared. Come to the meeting willing to speak up at work.
  2. Grow a Team of Supporters
    When you know you have star players batting for you, you’ll feel your confidence soar. Build relationships with mentors you can learn from, both within and outside of the organization. Cultivate advocates within your company as well—people with influence and credibility who will talk you up to bosses and coworkers. You won’t just benefit from their sway over group opinions—you’ll gain confidence from the insights these relationships give you. Whenever you feel uncertain, visualize this team of people all cheering you on.
  3. Ask for Feedback
    A confident person doesn’t put her head in the sand, avoiding any feedback. Nor does she believe she’s above all criticism. Rather, she has the courage to be vulnerable by asking for others’ input about her performance. When you solicit feedback, others will perceive you as more confident—it shows you’re challenging yourself to improve every day. Consistent feedback from people you trust will also strengthen your performance, raising your confidence even higher.By the same token, if your confidence is being drained by a critical coworker, remember that your response to criticism speaks volumes. If criticized in front of others, invite the critic to continue the conversation over coffee. Actively striving to learn from criticism and understand where it’s coming from will show self-assurance.
  4. Find a Problem You’re Equipped to Solve
    Pinpoint a problem that you’re uniquely poised to solve—something that others will notice, even though they may keep pushing it to the back burner. Tackling a persistent problem head-on shows confidence and ambition, especially when you took the initiative to solve it.
  5. Celebrate Risks
    When you make a bold move that took some courage, celebrate! If you held your ground in a meeting instead of backing down at the first sign of controversy, that’s a milestone. Whether or not you accomplished what you intended, you showed guts, and that’s a victory in itself. Share what happened with one of your biggest cheerleaders—whether your spouse, a coworker, or a close friend—so you’ll have someone to affirm your success.

Like Grayson, almost all of us need to learn how to be more confident at work as we progress in our careers. Keep challenging yourself to step outside of your comfort zone while celebrating your wins, and you’ll be well on your way to a healthy level of self-confidence.

Joel’s executive coaching can help you fast track your development by building your confidence, visibility, and influence at work. Review his executive business coaching services.

Professional Development Goals for Work

“Those who improve with age embrace the power of personal growth and personal achievement and begin to replace youth with wisdom, innocence with understanding, and lack of purpose with self-actualization.”
~Bo Bennett~

Gianna had achieved some big milestones over the past year. Instead of coasting on these successes, she wanted to make a plan for building upon them. Many of her friends would make New Year’s resolutions. She didn’t want to wait til New Year’s day to set her goals. When the clock struck midnight, she would have her goals in hand, along with a roadmap of how to reach them.

Gianna asked me to help her work on setting her professional development goals, and this is the plan we came up with.

  1. Prepare to Start Fresh
    Complete the little projects you may have been procrastinating on. Tidy up your workspace so you feel clear-headed and motivated when you step into it. Have that tough conversation you’ve been avoiding—you’ll feel so much better when you’ve wrapped it up.
  2. Assess What You’ve Accomplished
    Create a log of everything you’ve achieved over the past year. Describe the measurable results of each success, so you can mentally celebrate them and share the results with others.
  3. Take Time to Reflect
    Make time to reflect on what you’ve achieved and where you’re headed. Ask yourself whether your goals and interests have changed over the past year. Does doing work you’re passionate about mean something different than it did a year ago? Ask yourself how the past year has grown your skills and knowledge, too.
  4. Set Goals for the Year
    Write down your goals for the year. Imagine yourself celebrating new victories a year from today—what do you want them to be? Make sure your goals are achievable, while also challenging you.
  5. Choose Your Priorities
    Set priorities that align with your goals. Maybe there’s a particular kind of project you want to take on, or perhaps you’re looking to take on a leadership role. Being as specific as possible, write down the priorities that will serve as stepping-stones to your goals.
  6. Determine Areas of Growth
    Ask yourself where you need to grow in order to reach your professional development goals. Work on a list of qualities you want to develop, areas of expertise you want to hone—anything that will help you get there.
  7. Make a Plan for Growth
    Consider who can support you in your journey. Make a list of people who have something to teach you in these areas, as well as other resources, like classes or leadership books.
  8. Leave Yourself Helpful Reminders
    When you come back from the holidays, having your plan somewhere handy will be a huge help. Creating a few notes to stick on your wall as reminders about your next steps will also help you maintain focus. If you plan to attend a workshop, leave yourself a reminder. Jotting down three to five main areas of growth you want to focus on and posting this note by your desk will also help you stick to the plan.
  9. Say “Thank You.”
    Thank your colleagues, bosses, and people you supervise for the things they’ve taught you over the past year. Share your gratitude with friends and family as well. Acknowledging the role of your support network will help keep it strong, and by sharing gratitude, you’ll give them support in turn.
  10. Recharge
    Give yourself time to unwind, celebrate your victories with friends and family, and enjoy hobbies that enrich your life outside of work. Take time away from all workplace communications. Allow yourself to brag a little to the people who care about you—you’ve earned it, and they’re probably excited to celebrate with you!

Having this plan in place made Gianna excited about the coming year, as well as confident in her ability to achieve her goals. When she went back to work, her goals for professional development gave her renewed enthusiasm. Like Gianna, you can enter the new year with newfound clarity, energy, and resolve by enacting the same plan.

Joel can help you craft a plan for success over the next year. Contact him for Executive Coaching Services.

Four Solutions If You’re Feeling Overworked and Underappreciated at Work

“Phrases like ‘overworked and underpaid’ perpetuate that feeling.” ~ Lena Bottos ~

Steven put in extra-long hours on the project at work. It was highly technical and exceptionally difficult. When he was done, his boss offered no praise and Steven found himself feeling totally underappreciated.

He felt upset and bitter. How could they not appreciate all the work he was doing? He fumed for a few days. Then he stopped to figure out how he could get back on even keel. He really liked the kind work he was doing. He needed to find ways to be happy again.

Steven started working on a list. What could he control?

  • Enjoyment of work. Steven decided he could focus on his enjoyment of the work and the satisfaction it brought him. He could savor the tough solution to the problem and acknowledge that he did a great job. Even if others didn’t see it, it didn’t diminish his work.
  • Praise yourself. Write down what you accomplished each day. Tell yourself you did a good job. Even say it out loud, “That was GOOD work!”
  • Reward yourself. Steven decided that after each project he accomplished, he would reward himself with a nice dinner out or an extra round of golf.
  • Expect less. In truth, people seldom get praised for doing the job they are supposed to do. Bosses are busy. Getting paid and lack of criticism are implicit signs you are doing a good job.

As Steven worked on these tasks, it seemed to help a little, but he still felt overworked and underappreciated at work.

He talked to a friend to get more suggestions. His mentor asked a deep question. “How long have you felt this way? Is it the job, or have you felt undervalued for a long time?” Steven through back to the last jobs he’d had. Yes, it was a common problem.

His friend suggested this deep-seeded feeling could come from childhood rejection or lack of validation long ago. The friend suggested journaling to reveal the source and work to overcome it. Steven also considered counseling to quickly overcome this and move forward.

The counselor talked about “love languages” and suggested there are “appreciation languages” as well. “What does appreciation look like to you?” he asked. The boss may send a “Good job” email, but if you expect a promotion or public accolades, you may still feel underappreciated.

Steven decided to talk to his boss about the kind of validation he was looking for. At the same time, he worked to make it clearer to his boss exactly what he was doing. He realized the boss could not show appreciation if he didn’t understand exactly what Steven was doing.

Finally, Steven decided that if he valued appreciation he should extend it to others as well. He made a plan to praise his co-workers for the good work they were doing. Then, he decided even those below him and his boss were pretty overworked and deserved praise as well.

He found that when he praised others he felt better. He also noticed they seemed quicker to offer affirmation to the work he was doing. Three months later Steven looked back. He realized he no longer felt overworked and underappreciated at work. These seven solutions had helped him feel more valued and more included. His enjoyment at work had increased.

If you are struggling with feelings of overwork or being underappreciated contact Joel for executive coaching. He can guide you in further ways to get the recognition you deserve.

Talkback:
What have you done when you’ve felt over worked and underappreciated?