“Your premium brand had better be delivering something special, or it’s not going to get the business.”
~ Warren Buffett
What’s the one quality that can help you stand out in front of your co-workers and top management?
If you answered “branding,” you’re a step ahead of the rest. Branding yourself sets you apart from the competition and gets you noticed.
What does branding do for your career? Building a brand allows you to project yourself as the absolute best at what you do. This establishes you as an expert in your area of expertise, proving your worth to your organization.
You can start building your own brand to gain more visibility in three easy steps:
1. Identify your strong qualities and what skills come easily to you.
You might have a knack for making presentations or perhaps your technical skills and know-how far surpass those of your colleagues. Letting people know what you are good at is the first step in building a brand that will get you noticed by your superiors.
2. Don’t be afraid to tell senior management and your boss about your unique talents.
If you know you can handle a product launch presentation with confidence, volunteer to lead the team. Being proactive and letting your boss know he or she can count on you is an important aspect of brand building. By making yourself known to senior execs as well, you’ll grow your influence throughout your organization.
3. Establish yourself as the go-to person for a particular task.
Instead of being a Jack or Jill of all trades and known for none, build your brand to reflect 2-3 things you do extremely well. The more focused your skill sets, the more “expert” visibility you’ll gain.
Once you gain visibility, you need to keep track of your successes so you get the credit you deserve. To learn how to keep your peers from getting the credit you worked so hard for, read this guest blog post I wrote for Bret L. Simmons: Don’t Make Your Work Look Too Easy.
Brand building is just the first step to becoming more visible at work. If you seriously want to get ahead you need to build perception, visibility, and influence. The exact formula is revealed in my latest book. Order Getting Ahead: Three Steps to Take Your Career to the Next Level now!