“Behavior is the mirror in which everyone shows their image.”
~ Johann Wolfgang von Goethe ~
Jason has been with his company for more than five years. He’s tried every trick in the book to get ahead, from letting his boss know he’d like to move up the ladder to working overtime on his projects in the hopes that his efforts would be noticed and rewarded.
But nothing seems to be working. He still has the same job, same title, and (sadly) the same salary as when he started five years ago. What’s Jason doing wrong?
Maybe Jason is not doing anything wrong; maybe he’s just doing the wrong things.
If you want to boost your personal brand, forget about dropping hints or hoping someone will notice the long hours you’re putting in. Those tactics will get you nowhere fast.
Luckily, one of the books Jason read as part of his effort to get ahead was a how-to book about career advancement. He decided to use some of his acquired knowledge to solve his own problem. Here’s what he came up with:
- Step 1—Define the problem.
Jason’s first reaction was, “I’m being ignored. I deserve a promotion and I’m not getting one.”
- Step 2 – State the cause of the problem.
This is an important step, because often when people try to solve problems, they are merely getting rid of the symptoms, not resolving the issue. After a bit of soul-searching, Jason realized that he really wasn’t doing what it takes to stand out in the crowd. Hard work is fine, but he needed a personal brand and he definitely did not have one.
- Step 3 – Brainstorm.
Come up with potential actions you could take to turn the situation around. Jason talked to a few trusted friends outside his workplace and they gave him a number of useful suggestions and opinions.
- Take on a project that nobody wants to do and finish it successfully.
- Offer to work on a project outside your own department (with your boss’s approval, of course).
- Schedule a one-on-one with your boss and ask for her input on a rebranding plan.
- Find a mentor. This could be in your company or outside of it, but should be someone who’s ahead of you on the ladder (not your boss).
- Share your successes. Don’t brag, and don’t be modest either. Speak up about your accomplishments. This includes what you’ve been doing, either in meetings, by e-mail, or one-on-one with others in the company.
- Share credit. Nobody does it alone and you’ll get ahead more easily if you let others participate in your success.
- Step 4 – Choose your options.
You don’t have to do everything all at once. Pick two or three things you can do right away. Jason took the first two suggestions on his list and wrote up a plan. Then he scheduled the one-on-one with his boss to get her input and suggestions. After refining his plan, he immediately began putting it into action.
- Step 5 – Monitor your results and make changes if necessary.
Jason first volunteered to revamp an inventory control project that nobody else would touch, because it looked boring and complicated. He cleaned that up and then made a presentation about how he implemented a new plan and achieved results. With his boss’s approval, he sent a summary of his presentation to several C-level executives.
Five months after Jason implemented his rebranding campaign, he was offered a management position in another department—and a nice increase in salary to go with it.
If you’re stuck where you are right now, feeling unnoticed and unappreciated, (not to mention underpaid), how could you rebrand yourself? Look at Jason’s action items and see if you can adapt any of them to your situation. And be sure you’re solving the problem, not covering up the symptom. Joel has helped dozens of clients boost their careers with personal branding. Email him today.
Talkback: Have you successfully rebranded yourself? What did you do and what were the results? Share your experience here.
Image courtesy of Shutterstock/ shutterstock.com
” Gender equality is more than a goal in itself. It is a precondition for meeting the challenge of reducing poverty, promoting sustainable development and building good governance.”
~ Kofi Annan ~
Client Julia asks: I’ve tried to find a mentor in my company, but most of the higher-level managers are men, and the way they lead groups doesn’t come naturally to me. Am I just not leadership material?
Coach Joel answers: Julia, you just need to tap into your own strengths as a leader. Empirical research shows that women tend to have a range of strengths that make for a great leader. Women aren’t yet getting equal rewards for these strengths—according to Harvard Business Review, only 3% of Fortune 500 CEOs are women, and just over 5% of executives in Fortune 500 companies are women. However, many qualities women leaders tend to possess are aspects of transformational leadership, which is fast becoming recognized as the most effective leadership style. Transformational leadership motivates employees by helping them find self-worth through the work they do.
That being said, many qualities associated more strongly with men can make for an effective leader as well. The best skills for the job always depend on the context. Both men and women should look at the range of qualities that can make for a great leader, and decide which ones to nurture in themselves, depending on their career goals and personal strengths.
1. Communication Styles
Women tend to have a more cooperative, participatory style of leading. Men tend to have a more “command and control style,” according to the American Psychological Association. They’re more task-oriented and directive, while women are more democratic. That’s often the starkest leadership difference between male and female bosses: Men provide direction for their employees, while women encourage employees to find their own direction. The cooperative style involves more conversation and listening, which often takes more time but leads employees to feel more valued. Both styles are valuable in different contexts. Being highly task-oriented can be highly beneficial where safety is concerned, for example.
2. Reward Systems
Women often motivate their employees by helping them find self-worth and satisfaction in their work, which serves as its own reward. This is a core part of the philosophy of transformational leadership: Help employees find their identity in the work that they do, so it’s more than just a job. Men are more likely to use the transactional leadership approach of providing incentives for succeeding and penalties for failing. Of course, either gender can learn to succeed in either of these leadership styles. Differences in leadership between male and female managers can work in tandem, too, as transactional leaders can ensure accountability while transformational leaders motivate and inspire.
Men tend to be good at branding themselves, meaning they let others know about their successes and strengths. Women are more likely to be modest or silent about their own accomplishments. To succeed as a leader, women should learn to brand themselves by sharing their achievements and skills with others. After all, it’s hard for a person to advance as a leader if people don’t notice what she’s capable of. Branding also brings a leader more respect in her current position. Volunteering for high-profile projects and finding a respected advocate are other great branding strategies that men are often more likely to use than women.
Again, it’s not that people of either gender make better leaders. The reality is that differences between male and female leadership styles can broaden a company’s pool of creativity and innovation. This enhances the success of any company when both men and women are promoted to high-level positions. Whichever gender you are, identify the distinct skills you bring and how to use them to get noticed by potential or current employers. The business of placing women in leadership needs to become a top priority.
Next time you’re in a meeting or talking one-on-one with someone you supervise, take note of which communication, reward systems, and branding styles you use. What comes naturally, and where could you improve? Email Joel for tips on which skills to hone for your career path.
Talkback: Do you feel that your leadership skills are related to your gender? Or do you use skills that aren’t typically associated with your gender? Share your experiences here.
Image courtesy of Pixabay/ pixabay.com
“Information technology and business are becoming inextricably interwoven. I don’t think anybody can talk meaningfully about one without the talking about the other.”
~Bill Gates ~
Client Ann Asks: I worry that we are not standing out from the competition. My IT Director says that we can gain a competitive advantage through information technology, but I’m not sure how to do this. Can you give me some ideas?
Coach Joel Answers: Ann, you are right on target. It’s vital that your company outshine other similar companies in order to maintain market share. You need things that help you work smarter, faster, and at a cheaper cost. Information technology can help you do all of that.
Let’s look at nine ways to improve your bottom line, support the team effort, handle paperwork, and gain more loyal customers.
When you employ some of these IT systems, you’ll feel more in control, you’ll save time, and you’ll see results.
1. Web Presence. Help your business be easily found. Make your website inviting, informative, and easy to navigate. You’ll find you’re converting visitors to buyers faster and more often.
2. E-commerce. Expand beyond your brick-and-mortar store. A.J. Madison started as a simple store in Brooklyn New York, selling to locals. Its expansive e-commerce site now has it sending appliances into all 50 states. This is a huge competitive advantage. Make sure your IT allows different online payment methods.
3. Supply Chain Management. A good IT program can make sure you have products exactly when you need them. It can manage your inventory as well as the clerical supplies that keep offices running.
4. Customer Relationship Management. Nothing can destroy your business faster than poor customer relations. And few things can give you a better competitive advantage than a host of loyal customers. Use information technology to help you follow up with customers, hear and respond to complaints, and segment your customers to reward larger spenders.
5. Automation Software. Your automated programs can track numbers of sales, customers, and transaction details. It can make those numbers available across a variety of documents for taxes, customer follow up, and financial accounting. Paperwork is not glamorous, but when you save hours and dollars with excellent software, it becomes cool.
6. Collaboration Software. Quality programs help teams work together. It allows documents to easily be shared. On a basic level it connects computers, applications, printers, and internet connections. These simple steps save you time and money. They also make a more productive and satisfied, team.
7. Web Design. Each company wants to stand out. With your unique website you can differentiate your products from your competitors.
8. Client Segmentation. Don’t waste your advertising dollars on clients who won’t buy. Use software to focus on those who do. Sophisticated information systems segment your list so you can target new buyers and big spenders and spend little time on “lookers.”
9. Privacy. Use IT to protect the confidential information of your customers and employees. Nothing breaks trust with your customers like a hacker stealing their credit information from your site. That extra layer of information technology can give you a competitive edge against other businesses in your field.
Ann, you don’t even need to use every one of these programs right away. Choose the two or three areas in your business that could most benefit from streamlining, and start there.
Soon you’ll find ways your competitive advantage is bringing in more clients and more income for your company. Information technology really does let you work smarter, faster, and with a lower cost.
To learn how your company can blow your competition out of the water, contact Joel.
Talkback: What programs or software have you used to give your business an advantage?
“Your premium brand had better be delivering something special, or it’s not going to get the business.”
~ Warren Buffett ~
What’s the one quality that can help you stand out in front of your co-workers and top management?
If you answered “branding,” you’re a step ahead of the rest. Branding yourself sets you apart from the competition and gets you noticed.
What does branding do for your career? Building a brand allows you to project yourself as the absolute best at what you do. This establishes you as an expert in your area of expertise, proving your worth to your organization.
You can start building your own brand to gain more visibility in three easy steps:
- Identify your strong qualities and what skills come easily to you.
You might have a knack for making presentations or perhaps your technical skills and know-how far surpass those of your colleagues. Letting people know what you are good at is the first step in building a brand that will get you noticed by your superiors.
- Don’t be afraid to tell senior management and your boss about your unique talents.
If you know you can handle a product launch presentation with confidence, volunteer to lead the team. Being proactive and letthing your boss know he or she can count on you is an important aspect of brand building.
- Establish yourself as the go-to person for a particular task.
Instead of being a Jack or Jill of all trades and known for none, build your brand to reflect 2-3 things you do extremely well. The more focused your skill sets, the more “expert” visibility you’ll gain.
Once you gain visibility, you need to keep track of your successes so you get the credit you deserve. To learn how to keep your peers from getting the credit you worked so hard for, read this guest blog post I wrote for Bret L. Simmons: Don’t Make Your Work Look Too Easy.
Brand building is just the first step to becoming more visible at work. If you seriously want to get ahead you need to build perception, visibility, and influence. The exact formula is revealed in my latest book. Order Getting Ahead: Three Steps to Take Your Career to the Next Level now!